The Ether is a knowledge platform where users can learn more about the Ethereum ecosystem and gain reputation.
Users will be able to convert the reputation they have earned on The Ether into a non-transferable tokenized form that will travel around with them in their wallet. In this way, they will be able to prove their knowledge of Ethereum and Ethereum related topics.
The Ether is an alternative governance forum that is first and foremost for the community.
Other governance forums are often run by project teams or their venture backers. There has been evidence of censorship on these other forums.
The Ether will always serve the interests of the community.